Build Your Solar Business and Brand
With help from Solar Mango – The #1 Solar Guide
Solar Companies today are in a constant race against time, always up against the pressure in offering the lowest possible quotes, retaining client-base, keeping up with industry and policy updates and also timely completion of committed projects. Marketing and Branding are seldom their key focus areas in this charged race.
Who can benefit from Solar Mango’s Marketing Assistance?
Small – Medium Scale Solar Companies – Solar EPCs, System Integrators, Solar Module Manufacturing companies and other solar solution providers – who would like to gain maximum market reach, quickly climb the ladder and establish themselves as power players in the industry.
Solar Mango will be providing this service only for limited number of companies – mainly Solar EPCs and Module companies.
Why do you need Solar Mango’s Marketing Assistance?
Most Solar Companies today work with a small team which is more focussed on lead conversions and project executions than working out a long term vision for the company. Against this backdrop, the solution provider loses out on its chance to establish a sustainable business model in the industry.
This is where Solar Mango’s Marketing Assistance comes in.
Solar Mango offers a focussed and also comprehensive marketing assistance to such solar companies which often fall short in terms of time and quality resources to invest in their marketing efforts.
Solar Mango can be your outsourced marketing team with a clear focus on assisting such companies in pre-sales and hence propelling their sales multiple-folds.
What are the services that Solar Mango offer?
Further details on the services:
Devise a Clear Market Strategy
Having a clear strategy on which market segments to run after and how to prove a differentiation factor – is the first step towards solar business success. Marketing begins with market understanding and hence Solar Mango’s Marketing Assist also begins with this key step. This will be done mainly in two stages:
Present a 360’ view of the Solar market in India to get the lay of the land, present Solar Mango’s insights on specific trends it has identified and also explore suitable export opportunities
Lead the brainstorming on the various needs in the market – both obvious and latent. Focus more on the latent needs
Discuss specific case studies on how some of the solar solution providers have been able to differentiate themselves and provide recommendations and inferences based on these
Based on the needs discussed earlier, come up with a list of attractive and innovative ideas and solutions
Discover options through a combination of original thinking as well as through analyses of what has been done already.
Identify the main USPs that will be powerful enough to establish the solar company further in the market
Provide an Effective Web Presence
We run some of the country’s largest renewable energy and solar web portals. You can leverage our decade-long experience in creating an effective web presence for your company.
This will incorporate the following sections:
- Web Development
- Building a company website:
- Create a website that resonates well with the company’s vision and is a cut above the rest in terms of design and effectiveness
- Based on client’s needs, come up with suitable content (vision and mission statements, management team, services offered, projects, case studies, contact details etc.) to project the USPs suggested
- Revamping existing company website:
- Revise existing content to effectively use the website as a marketing tool incorporating company USPs.
- Develop online calculators and interactive guides that can be integrated on the company website and establish the promoters as thought leaders
- Search Engine Optimisation to increase the online reach of the company website
- Building a company website:
- Blog Posts
- Detailed blog posts – highlighting the company’s achievements or project profiles
- These blog posts can be hosted on the company website as well as Solar Mango’s online assets to maximise visibility
Design Attention Grabbing Collaterals
Develop creative and well thought out brochure designs tailored towards the clients’ target customers
Create powerful corporate presentations to be presented to prospective customers
Assist in preparing dynamic and impressive proposals to be presented to prospective customers
Assist in right pricing of quotes according to market standards and aid negotiations
Enable Online Visibility Through Solar Mango
Leveraging Solar Mango’s online presence through featured ads. Solar Mango and parent company, EAI have a strong online presence – put together we get around 5000 visitors everyday
Our Newsletters – EAI Daily and Mango Scoops have a strong subscriber base of around 40,000 and can be a targeted audience to circulate monthly advertisements of the company
We have an active EAI club in which there are more than 15,000 solar energy experts and enthusiasts are part of. This platform also will be utilised as an ad platform for the promoters
Facilitate Effective Offline Exposure
Reach to Solar Mango’s vast pool of industry contacts, especially director, Narasimhan’s personal contacts – in terms of developers, vendors, sub-contractors, solution providers, academia and also government officials
Co-partnering for events for face-to-face meetings with industry stakeholders and establish a sound network of associates
Featured ads of the company in reports issued by Solar Mango
Develop Powerful Branding
Easy-to-read, attention grabbing marketing collaterals can help your company stand-out and increase business leads. Begin your Sales meetings with a bang!<>
Issue co-branded white papers in specific fields, aligned to project the company’s expertise , which will be circulated to reach the largest relevant audience in the shortest time
Exclusive vendor showcase magazine to be circulated to relevant target audience
Consistent business association with Solar Mango through the above mentioned activities to culminate in powerful branding of the company
Identify Right Talent
Identification of the right talent for the company through Solar Mango’s recruitment division
Through Solar Mango’s recruitment division, company can avail recruitment assistance for up to 5 positions a year
Solar Marketing Assistance – Packages Offered
Solar Mango offers its Marketing Assistance Service in two variants:
Package – I
1. Identification of 3 Company USPs and market understanding
2. Creation/revamp of website as a powerful marketing tool
3. Blog posts showcasing the company’s project profiles
4. Assistance in proposal writing, presentations to clients
5. Design of powerful brochures
6. Featured ads on Solar Mango and EAI website for 2 months
7. Featured ads on Solar Mango and EAI newsletters for 2 months
8. Featured ads on EAI club for 2 months
Package – II
All the above Deliverables +
9. Reach to pool of Solar Mango’s database for leads and industry contacts
10.Co-partnering for a focussed solar event conducted by Solar Mango for high visibility
11. Issue of co-branded white papers
12.Issue of Vendor Showcase magazine to relevant people
13. Featured ads in Solar Mango’s research publications
14.Assistance in recruitment –up to 5 positions
Our specialized consulting division provides assistance in market research & business intelligence, market potential analysis, strategy consulting, technology vendor/supplier finder, technology & business due diligence, M&A assistance and more for the complete clean energy, environment and sustainability value chain.
We have assisted a range of stakeholders, small businesses/SMEs, startups, large corporations, state and central government, venture capital companies, private equity firms, investment banks, NGOs and more. Send a note to firstname.lastname@example.org if you wish to take our consulting help.
Our specialized consulting has benefitted clients all across India and select countries outside:
We has provided consulting & industry research assistance across India, having clients who have benefitted from our consulting or research from the following cities:
Ahmedabad | Amravati | Amritsar | Asansol | Aurangabad | Bangalore (Bengaluru) | Belgaum | Bhavnagar | Bhopal | Bhubaneswar | Bikaner | Chandigarh | Chennai (Madras) | Coimbatore | Cuttack | Dehradun | Delhi | Dhanbad | Durgapur | Faridabad | Firozabad | Gandhinagar | Gangtok | Ghaziabad | Guntur | Gurgaon | Guwahati | Gwalior | Hyderabad | Indore | Jabalpur | Jaipur | Jalandhar | Jalgaon | Jammu | Jamnagar | Jamshedpur | Jodhpur | Kalyan | Kanpur | Kochi (Cochin) | Kolhapur | Kolkata (Calcutta) | Kota | Kozhikode | Lucknow | Ludhiana | Madurai | Mangalore | Meerut | Mumbai (Bombay) | Mysore (Mysuru)| Nagpur | Nashik | Navi Mumbai | Nellore | Noida | Patna | Pimpri & Chinchwad | Pune | Raipur | Rajkot | Ranchi | Salem | Sangli | Solapur | Surat | Thane | Thiruvananthapuram (Trivandrum) | Tiruchirapally (Trichy) | Udaipur | Vadodara (Baroda) | Vijayawada | Vishakapatnam | Warangal
Countries worldwide where we have assisted clients through research reports or consulting
Australia | Austria | Bahrain | Belgium | Brazil | Canada | Chile | China | Croatia | Czech Republic | Denmark | Estonia | Finland | France | Germany | Hong Kong | Hungary | Greece | Iceland | India | Indonesia | Ireland | Israel | Italy | Japan | Kuwait | Latvia | Lithuania | Luxembourg | Malaysia | Malta | Mexico | Netherlands | New Zealand | Norway | Portugal | Republic of Korea (South Korea) | Russia | Saudi Arabia | Singapore | Slovakia | Slovenia | South Africa | Spain | Sweden | Switzerland | Thailand | Tunisia | Turkey | United Kingdom (UK) | United States of America (USA)
Specific Domains We Operate in
Solar PV– Rooftop Solar | Residential Rooftop Solar | Commercial & Industrial Rooftop Solar | Ground Mounted Solar Farms | Solar Farm Operations & Maintenance | Solar Farm Monitoring & Control | Solar Power Integration with Grid | Offgrid Solar | Solar Water Pumps | Solar Street Lights | Off-grid Solar Homes ||| Solar PV Components – Solar Trackers | Single Axis Solar Trackers | Dual Axis Solar Trackers | Solar Inverters | Solar Power Plant Central Inverter | Solar Power Plant String Inverter | Solar Power Plant Micro-Inverter | Solar PV Mounting Structures | Solar Power Plant Monitoring & Control Systems | Solar PV Wafers | Solar PV Cells | Monocrystalline Solar Cells | Polycrystalline Solar Cells | Thin Film Solar Cells | Bifacial Solar Cells | Solar Modules/Panels | Solar Panel Backsheets | Solar Panel Aluminium Frames | Solar Panel Encapsulants | Building Integrated Solar PV | Solar PV Storage | Concentrating Solar PV |
Solar Thermal – Low-Temperature Solar Thermal | Solar Water Heating | Solar Cooking | Solar Drying | Medium & High Temperature Solar Thermal | Medium Temperature Commercial & Industrial Heating Using Solar Thermal | High Temperature Industrial Heating Using Concentrated Solar Thermal | Concentrating Solar Power | Storage for Concentrating Solar Power | Fresnel Lens based Concentrating Solar Power | Power Tower based Concentrating Solar Power | Parabolic Trough based Concentrating Solar Power | Dish based Concentrating Solar Power | Hybrid Solar Energy | Solar Wind Hybrid | Solar Biomass Hybrid | Solar PV / Thermal Hybrid
Bio-energy for Heating – Combustion-based Biomass Heating | Gasification-based Biomass Heating | Anaerobic Digestion based Biomass Heating
Bio-energy for Power – Combustion-based Biomass Power | Gasification-based Biomass Power | Anaerobic Digestion based Biomass Power | Biomass Combined Heating & Power | CHP Boilers for Biomass | Operations & Maintenance for Biomass-based Energy Plants | Biomass Storage | Biomass Pre-processing | Biomass Ash Management,
Bio-energy for Transportation – Ethanol | First Generation Ethanol | Second Generation Cellulosic Ethanol | Biodiesel | Biodiesel through Transesterification | Hydrogenated Vegetable Oil – HVO | Bio-butanol | Bio-methanol | Bio-CNG | Aviation Biofuels
Other Bio-energy – Biogas | Syngas
Bio-Energy Crops – First Generation Bio-energy Feedstock | Agricultural Waste Feedstock | Dedicated Energy Crops | Perennial Biomass Bio-energy Feedstock | Prominent Biomass Feedstock for Heating & Power | Sawdust for Heating & Power Generation | Rice Husk for Heating & Power Generation | Paddy Straw for Heating & Power Generation | Bagasse for Heating & Power Generation | Julieflora for Heating & Power Generation | Bamboo for Heating & Power Generation
Electrical Storage – Capacitors | Superconducting Magnetic Energy Storage | Chemical Storage | Hydrogen Storage | Fuel Cells
Electrochemical Storage – Battery | Lead Acid Battery | Lithium Ion Battery | Emerging Battery Types | Sodium Sulfur Battery | Solid State Batteries | Battery Management Systems
Mechanical Storage – Pumped Hydro Energy Storage | Flywheel Energy Storage | Compressed Air Energy Storage
Sustainable Transport – Two Wheelers | Bicycles | Electric Bicycles | Electric Motorbikes | Electric Scooters | Electric Three Wheelers | Sustainable Car Transport | Electric & Hybrid Electric Cars | Battery-based Electric Cars | Hybrid Electric Cars | Plug-in Hybrid Electric Cars | Fuel Cell Electric Cars | Electric Light Commercial Vehicles | Electric Mini Trucks & Vans | Electric Buses | Fuel Cell Buses | Electric Heavy Commercial Vehicles | Electric Trucks | Sustainable Rail Transport | Sustainable Aviation | Fuel Cell Vehicles | Sustainable Transport Infrastructure | EV Charging Infrastructure | DC Charging for Electric Vehicles | AC Charging for Electric Vehicles | Battery Swap Stations for Electric Vehicles | Hydrogen Fueling Infrastructure | Sustainable Transport Fuels and Fuel Standards
Sustainable Transport Fuels – Biodiesel | Ethanol | Bio-CNG | Other Biomass-based Liquid Fuels | Hydrogenated Vegetable Oil – HVO