Solar Mango suggests the following steps to become a successful Solar EPC:
- Key strengths and assets required to succeed in the EPC Market:
Solar Mango has identified the key strengths and assets for an EPC to excel in the solar industry as follows:
| Strengths/Assets |
| Strengths |
| Reputation/background of the company |
Human Resources – Build an in-house team with at least the following set of skills
- Project management
- Sales/marketing
- Engineering (electrical, PV design, civil)
|
Marketing Orientation of the company
- Branding through effective marketing
|
| Assets |
| Partnerships with high quality equipment vendors and logistics providers |
Sales & Marketing Channels
- Marketing activities/partnerships that promote sales
- Well-designed and regularly updated website and regular activity on social media platform
|
Assets for Efficient Operations
- Integration of IT solutions to reduce costs and improve productivity
- Offer O&M services under the same brand, either with own resources or through tie-ups with local O&M service providers
- Partnership with logistics providers to reduce procurement delays
|
- Build differentiators that set you apart:
Solar Mango has identified the following differentiators that will help you become a successful EPC:
| Differentiators |
Customer Acquisition
- Identifying attractive niches to focus on, which have the potential to provide good scale and quick deal closing
- Using good customer acquisition software to acquire, manage and convert leads followed by providing extensive customer services leading up to final project execution
- Performing regular analytics of marketing activities to help reduce lead times
- Ensuring presence on social media platforms
|
Operations
- Utilizing construction management software to maintain a transparent communication channel and reduce turnaround times
|
Premium and Margin
- Ensuring partnerships with high quality equipment vendors
- Focus on niche segments –
o off-site captive solar
o specific commercial/industrial segments
o solar city programmes
- Effective branding methods
|
