The various end-user segments are as follows:

  • Residential
  • Commercial
  • Industrial
  • Institutions
  • Government

Solar Mango has identified the following characteristics that govern end-user market segmentation.

  • Cost of grid power
  • Size/scale of solar power requirement
  • Technology
  • End use applications
  • Price sensitivity

By analyzing the various factors that affect each end-user segments, Solar Mango differentiates one segment from the other.

End-user Classification Parameters
Cost of grid power Size/scale of solar power requirement Technology End use applications Price sensitivity
Residential Low in most states, medium-high in some states such as Maharashtra Usually less than 10 kW, for rural areas, less than 1 kW per residence Typically grid-tied. In some cases, grid interactive systems with batteries. Rural areas also sport off-grid small solar power systems If grid tied systems, all residential applications; if stand-alone/off-grid, mainly for lights and fans. Highly price sensitive  except in the higher income segments
Commercial High- Very high in most states Can vary from 50 kW to 1 MW In most cases grid-tied without batteries. Diesel-solar hybrids starting to make their presence felt As most systems are grid tied, these are used for all purposes that grid power is used. As their grid prices are high, the price sensitivity for this sector is not very high
Industrial High Can range from 100 kW – 10s of MW if offsite solar power generation is also considered Almost always grid-tied without batteries. Diesel-solar hybrids starting to make their presence felt Usually for lights and fans for the administrative section, than for the heavy duty equipment in the factories Price sensitivity varies from low sensitivity for some industries such as IT to high price sensitivity for many old economy industries
Institutions Medium-high Typically in the range 50 kW – 500 kW Mostly grid-tied systems without batteries Mostly lights and fans, but in grid tied mode, all applications that grid power serves Moderate
Government Medium Highly variable, depending on the type of building Typically grid-tied systems without batteries Mostly lights and fans, but in grid tied mode, all applications that grid power serves Most times, government buildings get some sort of incentives, thus it is difficult to say anything about their price sensitivity