The various end-user segments are as follows:
Solar Mango has identified the following characteristics that govern end-user market segmentation.
- Cost of grid power
- Size/scale of solar power requirement
- End use applications
- Price sensitivity
By analyzing the various factors that affect each end-user segments, Solar Mango differentiates one segment from the other.
|Cost of grid power||Size/scale of solar power requirement||Technology||End use applications||Price sensitivity|
|Residential||Low in most states, medium-high in some states such as Maharashtra||Usually less than 10 kW, for rural areas, less than 1 kW per residence||Typically grid-tied. In some cases, grid interactive systems with batteries. Rural areas also sport off-grid small solar power systems||If grid tied systems, all residential applications; if stand-alone/off-grid, mainly for lights and fans.||Highly price sensitive except in the higher income segments|
|Commercial||High- Very high in most states||Can vary from 50 kW to 1 MW||In most cases grid-tied without batteries. Diesel-solar hybrids starting to make their presence felt||As most systems are grid tied, these are used for all purposes that grid power is used.||As their grid prices are high, the price sensitivity for this sector is not very high|
|Industrial||High||Can range from 100 kW – 10s of MW if offsite solar power generation is also considered||Almost always grid-tied without batteries. Diesel-solar hybrids starting to make their presence felt||Usually for lights and fans for the administrative section, than for the heavy duty equipment in the factories||Price sensitivity varies from low sensitivity for some industries such as IT to high price sensitivity for many old economy industries|
|Institutions||Medium-high||Typically in the range 50 kW – 500 kW||Mostly grid-tied systems without batteries||Mostly lights and fans, but in grid tied mode, all applications that grid power serves||Moderate|
|Government||Medium||Highly variable, depending on the type of building||Typically grid-tied systems without batteries||Mostly lights and fans, but in grid tied mode, all applications that grid power serves||Most times, government buildings get some sort of incentives, thus it is difficult to say anything about their price sensitivity|