Keen on diversifying into the fast growing solar energy field as a power producer or a manufacturer? Let EAI Solar Mango’s unparalleled intelligence and connections assist you.

Solar Mango is a division of Energy Alternatives India (EAI), India’s largest renewable energy and clean technology research and consulting firm.

  • We assisted a global mining and metals enterprise to comprehensively understand the complete PV value chain for their diversification efforts
  • A Top 3 Wind OEM turned to Solar Mango for assistance in their diversification into the Indian Solar PV Inverter segment
  • Solar Mango provided comprehensive commercial and project management assistance to a software company to install a mid-sized rooftop solar power plant
  • We assisted a Rs 10,000 crore auto component supplier in drafting a comprehensive strategy to diversify into multiple sectors within solar power
  • We assisted a $50 billion Germany engineering major in understanding emerging market segments within solar power generation for them to devise the optimal markets to enter.

To hear more on how Solar Mango can help your organization in diversifying into the fast growing solar sector, send an email to Ramya –


Solar Mango enables a range of businesses to diversify into solar energy:

We provide assistance for diversification in the Solar PV and Solar thermal sectors. Within Solar PV, we provide strategic assistance along the entire value chain – from polysilicon to cells to modules to power plants all the way to rooftop solar and off-grid products. Our services cover:

  • Solar Market Potential Analysis

    With our decade long acquaintance with the Indian renewable energy sector, we provide in-depth insights and analysis on the size and growth prospects within the solar energy sector, and identify niche opportunities.

  • Financial Feasibility Analysis of Solar Projects

    This is a critical activity, as many solar power projects especially are long-term projects and hence require rigorous financial due diligence. With our thorough understanding of every tangible and intangible component in the solar power sector, we can develop sound feasibility analysis for those entering the solar sector, and provide detailed financial models for different scenarios.

  • Competitor Analysis

    There is significant competition in specific parts of solar PV value chain, especially in cells and modules, in off grid products, in the EPC segment and in the power plant developer sectors. We evaluate the competitive landscape within the sector, with a detailed look at the strengths and weaknesses of principal competitors.

  • Identification of Key Success Drivers

    We analyse the key drivers for success for the various solar PV segments in the Indian context, and project the impact of future developments.

  • Evaluation of Policy & Regulatory Barriers

    The Solar Mango team continuously interacts with central and state governments on their solar policies, and has an excellent understanding of the ramifications and benefits of these policies. We leverage this expertise while devising the diversification strategies for our clients.

  • Identification of Marketing/Sales Strategies

    Solar Mango has a strong market and marketing focus on every assignment we undertake. With our strategic and in-depth understanding of the Indian renewable energy market, we are in an exceptional position to assist you in arriving at the optimal marketing and sales strategies that provide the greatest long-term value.

  • Identification of Technology or Marketing Partners

    Solar Mango is one of the most well-connected firms in the Indian solar energy sector, with our popular web resource, online community and the country’s largest renewable energy newsletter. Using this unique intersection of industry knowledge and connections, we can assist in identifying and shortlisting the most effective technology and marketing partners for you.

To hear more on how Solar Mango can help your organization in diversifying into the fast growing solar sector, send an email to Ramya –

Case Study

The retail market is a beast.

Don’t get in without understanding the beast well. It could prove very costly.

The offgrid solar market is full of promises, given we are such a large country.

But it has its challenges too, being a large, mostly retail and widely spread out market.

This was why this medium sized corporate wanted EAI to provide them critical market insights before they got into this sector

Market Intelligence for Diversification into Off-Grid Solar Products

The Background –
A major manufacturer and exporter of textile machineries, equipment’s and components was looking forward to diversifying into renewable energy sector and wanted to target the off-grid solar market. In this context, the client approached EAI to undertake an exhaustive study that would focus on providing insightful information about the current and future scenario of the off-grid solar industry in India.
Scope of Work done

  1. Off-grid renewable energy in India – An overview
  2. Solar off-grid applications and products – Various products and solutions available in the solar off grid space
  3. Product manufacturing – Manufacturing processes, options for entry into manufacturing, associated risk and other aspects were covered
  4. Product value chains – Complete value chain analysis of each of the products was done and business opportunities in the value chain were identified and suggested
  5. Government initiatives and support measures – Various government initiatives and support programs available to off-grid applications and key benefits from the programs
  6. Market entry strategy – A market entry strategy and suggested avenues for entry

The Outcome
A list of major products that make commercial and economic sense and are in line with the already established expertise of the clients was proposed.

$300 Million Bad Investment Avoided is $300 Million Saved

This was what a prominent multinational company realised. Their ambition was to become a large, integrated solar manufacturing player with a global leadership. But the solar manufacturing sector is a minefield, really, and highly competitive. While it might be profitable for businesses to invest in niche areas, becoming a global leader in integrated solar PV value chain is a tremendously challenging task, where companies might have to risk upwards of a billion dollars..

EAI was able to clearly point out to the company the challenges to their aspirations and pitfalls in their strategy.

Partly owing to the insights provided by us, the company decided not to go ahead with the huge investment they were planning in solar manufacturing.

In our opinion, they saved quite a packet. Somewhere around $300 million if you wish to know the numbers.

Solar PV Diversification Strategy for an Indian Multinational
  • EAI provided strategic consulting to a leading company in India to help them diversify into the solar module manufacturing market with a view to attain global leadership positions in 5-7 years.
  • EAI’s extensive research helped the company decide on the type of module to be manufactured (i.e. crystalline or thin film) by highlighting the strengths and potential pitfalls/risks associated with each technology.
  • The report included a view of the various characters of each segment of the value chain with extensive analysis of the global leaders in the solar energy market.
  • EAI developed detailed financial models that outlined the costs involved in the manufacture of ingots, wafers, solar cells and modules.



To hear more on how Solar Mango can help your organization in diversifying into the fast growing solar sector, send an email to Ramya –

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